Maximise your potential in 2019
PADI Retailer and Resort Association Members benefit from the most up to date digital marketing tools to assist finding new divers, keep divers diving and converting recreational divers into professionals.
Compliment your dive business with assets from the Digital Marketing Toolbox. These have been designed around products and key initiatives to help support your dive business throughout the year. Implement these assets both in-store and online for fully integrated campaigns.
Key campaigns to encourage diver acquisition are Dive Against Debris and Refer A Friend. To increase your continuing education certificates, make sure you add Enriched Air Nitrox to all of your courses, as well as promoting PADI Specialties with new posters and videos. Alongside these campaigns, utilise new revenue generators such as PADI Travel, My PADI Club and PADI Freediver to maximise your growth throughout 2019.
Dive Center and Resort Digital Toolbox
Available to PADI Dive Centers, Resorts and Recreational Facilities with their 2019 Membership renewal. Boost your marketing efforts by downloading and implementing collateral from the digital toolbox.
The Five Star Difference
Available to all* PADI Five Star Dive Resorts and Centers, Instructor Development Resorts and Centers with their 2019 Membership renewal. PADI Five Star Members have access to:
- Local Advertising Advice and Sponsorship
- Website Review and Consultancy
- Social Media Advice, Reviews, Training and Support
- Local Advertising Advice and Sponsorship
- Customized artwork for your store
An Interactive Store For 2019
PADI courses are the single most important revenue stream for most PADI dive centres and the majority of subsequent kit sales flow from PADI courses. With this in mind, PADI courses should be displayed like other products. Create a dedicated area of your store that is focussed purely on PADI training. Have PADI products on hand to show students what they will see – these could be physical manuals, or an iPad with digital materials on it. Artwork files for PADI display walls are available upon request from your PADI Marketing Team.
Digital Marketing Toolbox
Logos, campaigns, images, and videos
Download the YOU CAN. Campaign collateral and integrate the promotional material across your channels for successful campaigns and returns. Consistent marketing messages both online (newsletters, email, social media, websites) and in-store (posters, flyers) will have the most success at converting potential customers. Use the PADI image and video libraries to inspire new and existing divers.
Become a PADI Travel Affiliate
Generate new revenue in 2019
Travel is an important part of your business: it inspires people to dive, take additional PADI courses and buy more equipment. Whatever travel offering you currently have, working more closely with PADI Travel can help you tap more deeply into this lucrative revenue stream. The Affiliate Program is free to join and earns you money when you refer customers to PADI Travel or book on their behalf. When you book group trips through PADI Travel, you receive great rates, free spots and free dive insurance for all your divers, helping you deliver trips that keep your customers coming back for more.
2019 Marketing Campaigns
Maximise revenue streams for 2019 by aligning your marketing efforts with PADI's Pillars of Change. You dive store doesn’t just sell diving. You are at the forefront of education and are training the next generation of ocean stewards.
HEALING + WELLNESS • MARINE ANIMAL PROTECTION • OCEAN HEALTH • PEOPLE + COMMUNITY
