Advertise with PADI

The Undersea Journal

UJ cover Want to reach the most influential group in the dive industry? Advertising in The Undersea Journal is your opportunity to tailor your message to more than 120,000 industry professionals worldwide.

Published quarterly, The Undersea Journal is PADI's main communication tool for reaching PADI Members. Members include PADI Dive Center and Resort owners, PADI Instructors, PADI Assistant Instructors and PADI Divemasters. This group influences the buying decisions of their students and clients, as well as being potential clients themselves.

Whether you're looking to increase your distribution, product awareness, promote group travel or fill your Instructor Development Courses, The Undersea Journal is your opportunity to directly reach these decision makers.

Request a media kit for more information about Undersea Journal advertising

Banner Advertising on

Banner advertising on is one of the best advertising values around! Each month receives –

  • More than 1.5 million page views
  • More than 188,000 unique visitors
  • More than 295,000 repeat visitors


Homepages are the first points of entry to the site after the language selection page.

  • Homepage - full size banner $2,000.00US per month includes Run-Of Site (ROS)*
  • Homepage - quarter size banner $750.00US per month includes ROS
  • Full size ROS banner $300.00US per month
  • Quarter size ROS banner $150.00US per month

*ROS means that your banner rotates throughout the pages of with the exception of the Homepages, My PADI Profile and the National Geographic area. Homepages are the first three pages that appear after the language selection page.

To ensure that each advertiser receives optimum benefits, limits banner space. Rates include a monthly report of views and click-throughs as well as a link back to the advertiser's site.

Request additional information regarding banner advertising

All advertising must comply with our Advertising Policy.

For more information or questions about advertising with PADI, please contact:

Annette Ridout
Account Executive
PADI Americas
Phone: (800)729 7234 ext 2380 US and Canada
+1 949 858 7234 ext 2380 International
Fax: +1 949 267-1295

© PADI. 2007, all rights reserved.